Barcode Label Designer
Orca Scan’s strongest activation lever
Veronica Valdeon
Hello! I’m Veronica, a Product Designer with 8+ years of experience in SaaS and startup environments, specialising in UX/UI for web and mobile.
Case Studies
About me
New Registration Flow
How we achieved a 50% drop off reduction
Mobile App Revamp
Live and actively used by 50,000+ organisations in 165+ countries
Digital Link
Simplified GS1 QR code creation with a guided, automated workflow
See project →
Website Redesign
How we increased traffic to key product pages and deeper user engagement
Motion Graphics
Live and actively used by 50,000+ organisations in 165+ countries
See project →
The Cabin - Visual Identity
Developed a fresh visual identity for this iconic Gibraltar landmark
See project →
The Awakening - Visual Identity
A visual identity inspired by light, stone, and motion
My story
I’m Verónica Valdeón, a Product Designer with a background in brand and visual design. I’ve built and scaled design functions from the ground up & led teams that deliver impactful, user-centered products.
Currently Head of Design at Orca Scan, I focus on aligning design strategy with business growth while fostering collaboration, mentorship, and design excellence.
Explore my work
Experience
Head of Design · Orca Scan
Nov 2024 to present
I lead a small team working across product, brand, and content, making sure our design feels clear and has real impact. Lately, I’ve been focusing more on strategy and making sure design supports the company’s bigger goals.
Lead Designer · Orca Scan
2021 to Nov 2024
Led Product Design, cutting user drop-off by 50%, and oversaw the Design team across video, graphics, animation, and branding to ensure cohesive, high-impact execution.
Designer · Wrighttech Media
2020 to 2021
Managed all design work, including UX/UI, social media and campaign materials, and animated graphics for video content.
Graphic Designer · Tailored Web
2019 to 2020
Designed website graphics and layouts, along with book covers, flyers, posters, and logos.
Veronica Valdeon
Hello! I’m Veronica, a Product Designer with 8+ years of experience in SaaS and startup environments, specialising in UX/UI for web and mobile.
Case Studies
About me
Barcode Label Designer
Orca Scan’s strongest activation lever
New Registration Flow
How we achieved a 50% drop off reduction
Mobile App Revamp
Live and actively used by 50,000+ organisations in 165+ countries
Digital Link
Simplified GS1 QR code creation with a guided, automated workflow
See project →
Website Redesign
How we increased traffic to key product pages and deeper user engagement
Motion Graphics
Live and actively used by 50,000+ organisations in 165+ countries
See project →
The Cabin - Visual Identity
Developed a fresh visual identity for this iconic Gibraltar landmark
See project →
The Awakening - Visual Identity
A visual identity inspired by light, stone, and motion
My story
I’m Verónica Valdeón, a Product Designer with a background in brand and visual design. I’ve built and scaled design functions from the ground up & led teams that deliver impactful, user-centered products.
Currently Head of Design at Orca Scan, I focus on aligning design strategy with business growth while fostering collaboration, mentorship, and design excellence.
Explore my work
Experience
Head of Design · Orca Scan
Nov 2024 to present
I lead a small team working across product, brand, and content, making sure our design feels clear and has real impact. Lately, I’ve been focusing more on strategy and making sure design supports the company’s bigger goals.
Lead Designer · Orca Scan
2021 to Nov 2024
Led Product Design, cutting user drop-off by 50%, and oversaw the Design team across video, graphics, animation, and branding to ensure cohesive, high-impact execution.
Designer · Wrighttech Media
2020 to 2021
Managed all design work, including UX/UI, social media and campaign materials, and animated graphics for video content.
Graphic Designer · Tailored Web
2019 to 2020
Designed website graphics and layouts, along with book covers, flyers, posters, and logos.
Veronica Valdeon
Hello! I’m Veronica, a Product Designer with 8+ years of experience in SaaS and startup environments, specialising in UX/UI for web and mobile.
Case Studies
About me
Barcode Label Designer
Orca Scan’s strongest activation lever
See project →
New Registration Flow
How we achieved a 50% drop off reduction
See project →
Mobile App Revamp
Live and actively used by 50,000+ organisations in 165+ countries
See project →
Digital Link
Simplified GS1 QR code creation with a guided, automated workflow
See project →
Website Redesign
How we increased traffic to key product pages and deeper user engagement
See project →
Motion Graphics
Live and actively used by 50,000+ organisations in 165+ countries
See project →
The Cabin - Visual Identity
Developed a fresh visual identity for this iconic Gibraltar landmark
See project →
The Awakening - Visual Identity
A visual identity inspired by light, stone, and motion
My story
I’m Verónica Valdeón, a Product Designer with a background in brand and visual design. I’ve built and scaled design functions from the ground up & led teams that deliver impactful, user-centered products.
Currently Head of Design at Orca Scan, I focus on aligning design strategy with business growth while fostering collaboration, mentorship, and design excellence.
Explore my work
Experience
Head of Design · Orca Scan
Nov 2024 to present
I lead a small team working across product, brand, and content, making sure our design feels clear and has real impact. Lately, I’ve been focusing more on strategy and making sure design supports the company’s bigger goals.
Lead Designer · Orca Scan
2021 to Nov 2024
I’ve led the Product Design team, shaping UX/UI strategy while staying close to the work. I also manage the Design team, which handles video, graphics, animation, and branding.
Designer · Wrighttech Media
2020 to 2021
Managed all design work, including UX/UI, social media and campaign materials, and animated graphics for video content.
Graphic Designer · Tailored Web
2019 to 2020
Designed website graphics and layouts, along with book covers, flyers, posters, and logos.